Privacy Policy
Effective date: August 3, 2026
Heartfelt Senior Placement (“we,” “us,” or “our”) provides senior placement and referral services to families in the Metro Atlanta area. This Privacy Policy explains what information we collect through our website, heartfeltseniorplacement.com (the “Site”), how we use it, and the choices you have. By using the Site, you agree to the practices described in this policy.
Information We Collect
Information you provide to us
When you contact us through the Site — for example, by filling out our contact form, scheduling a call, emailing us, or calling us — we collect the information you choose to share. This may include:
- Your name, email address, and phone number;
- Information about your family’s situation and care needs, which may include health-related details about a loved one (such as memory care needs, mobility, or level of care required) that you voluntarily share so we can recommend appropriate senior living options;
- Any other information you include in a message to us.
Please share only the details you’re comfortable providing. You can always discuss sensitive care needs with us by phone instead of in writing.
Information collected automatically
Like most websites, the Site may automatically collect certain technical information when you visit, such as your IP address, browser type, device type, pages viewed, and the date and time of your visit. This information is collected through cookies and similar technologies and is used to operate and improve the Site. You can control cookies through your browser settings; disabling them may affect some Site features.
[IF APPLICABLE: We use analytics services such as Google Analytics to understand how visitors use the Site. These services may set their own cookies and collect usage data under their own privacy policies. — Remove or adapt this paragraph to match the tools actually installed.]
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide our placement services;
- Understand your loved one’s needs so we can recommend suitable senior living communities and care providers;
- Schedule and conduct calls, appointments, and community tours;
- Communicate with you about your placement journey;
- Operate, maintain, and improve the Site;
- Comply with legal obligations, including record-keeping and disclosure requirements applicable to referral agencies in Georgia.
We do not sell your personal information.
How We Share Your Information
Because our core service is connecting families with senior living communities, sharing some information is part of how we help you. We may share your information in the following circumstances:
- With senior living communities and care providers. With your knowledge, we share relevant details about your loved one’s needs, preferences, and situation with communities we believe may be a good fit, so they can tell us whether they can provide appropriate care.
- With service providers. We may use third-party vendors that help us operate the Site and our business (such as website hosting, form processing, or scheduling tools). These providers process information on our behalf and are not permitted to use it for their own purposes.
- For legal reasons. We may disclose information when required by law, regulation, or legal process, or to protect the rights, safety, or property of our clients, our business, or others.
- Business transfers. If our business is ever sold, merged, or reorganized, client information may be transferred as part of that transaction, subject to this policy.
In line with Georgia Senate Bill 439, we are committed to transparency about our role in the placement process, including how we work with senior living communities and when referral fees may apply. We’re happy to answer any questions about this at any time.
A Note on Health Information
Heartfelt Senior Placement is a referral service, not a healthcare provider, and we are not a covered entity under HIPAA. However, we understand that the care details you share with us are sensitive, and we treat them with discretion. We share care-related information only as needed to identify and evaluate appropriate living options for your loved one.
Data Retention
We keep personal information for as long as needed to provide our services, meet legal and record-keeping requirements (including those applicable to referral agencies in Georgia), resolve disputes, and enforce our agreements. When information is no longer needed, we delete or de-identify it.
Security
We use reasonable administrative and technical safeguards to protect the information we hold. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
Your Choices and Rights
You may contact us at any time to:
- Ask what personal information we hold about you;
- Request that we correct or update your information;
- Request that we delete your information, subject to any legal retention requirements;
- Opt out of non-essential communications from us.
To make any of these requests, reach us using the contact details below. Depending on where you live, you may have additional privacy rights under applicable law.
Children’s Privacy
The Site is intended for adults seeking senior care services. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.
Third-Party Links
The Site may contain links to other websites, including senior living communities and community organizations. We are not responsible for the privacy practices of those sites, and we encourage you to review their privacy policies.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised version on this page and update the effective date above. Your continued use of the Site after changes are posted means you accept the updated policy.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us:
Heartfelt Senior Placement
Phone: 678.516.8209
Email: amymccabe@heartfeltseniorplacement.com