Free for Families | Serving North Atlanta
Senior Placement Services in North Atlanta
Heartfelt Senior Placement helps families find assisted living, memory care, personal care homes, independent living, and other senior living options based on care needs, location, preferences, and budget.
Heartfelt does not charge families for placement services.
- Free for Families
- Local North Atlanta Guidance
- Personalized Recommendations
Trusted by families across North Atlanta
Our guidance costs you nothing. We help you compare communities, understand your options, and make a confident decision — completely free for your family.
Through GNFCC, SRANA, and other community organizations, we've built relationships with reliable senior care professionals and communities all across Metro Atlanta.
From the first phone call to touring communities together, we stay by your side until your loved one is settled somewhere safe - and we're still here after move-in day.
Senior Care Options
Comprehensive Services
At Heartfelt Senior Placement, we are dedicated to helping families find the best care for their senior loved ones. We make it easy to find the right care option, whether assisted living, memory care, independent living, or a personal care home.
Our service is completely free for families, and we are here to support you every step of the way.
Independent Living
Guidance for active older adults seeking a private-pay, maintenance-free community with amenities, activities, and opportunities for social connection.
Personal Care Home
If your loved one has high acuity needs, I work with Personal Care Homes all over Metro Atlanta that could be a fit.
Take the First Step Toward the Right Care
Whether your loved one needs assisted living, memory care, or a personal care home, we're here to guide you through every option.
About Us
Amy McCabe
Amy is an Atlanta native with a background in healthcare recruiting who discovered her passion for senior care after helping her own family navigate the search for the right care solution. Today, she is a Parkinson’s Foundation Ambassador, holds her CSA and CDP certifications, and is dedicated to helping families find safe, comfortable living options for their loved ones. Amy hosts monthly Parkinson’s and caregiver support groups, founded Intentional Networking, and maintains strong relationships with trusted senior care professionals throughout the North Fulton community.
About Us
Rob McCabe
Rob is an Atlanta native with more than 25 years of experience providing IT support and a lifelong passion for helping others. After experiencing the challenges of finding the right senior living community for his own father following a fall, he was inspired to help other families navigate the same difficult journey with confidence and peace of mind. Rob holds his CDP certification and has built a trusted network of senior care professionals through organizations including the Greater North Fulton Community Chamber, the Alpharetta Business Association, the Peachtree Corners Business Association, and the DeKalb Senior Provider Network.
Who We Help
We Support Families in Every Situation
Heartfelt Senior Placement provides personalized senior placement services for families in many different situations, including:
- Adult children helping an aging parent
- Spouses seeking additional support for a loved one
- Seniors planning ahead
- Families concerned about safety at home
- Older adults who need help with activities of daily living (ADLs)
- Families navigating Alzheimer’s disease or dementia
- Seniors moving closer to relatives
- Families preparing for a hospital or rehabilitation discharge
- Families facing a time-sensitive placement decision
Whether you are planning ahead or responding to a sudden change, we will help you understand your options and determine the next step.
Google Reviews
Trusted by Families Across North Atlanta
Posted on Google![]()
Laura MullenTrustindex verifies that the original source of the review is Google.
Amy and Rob McCabe at Heartfelt Senior Placement were truly a blessing to our family during an incredibly difficult time. Finding the right memory care for my husband was overwhelming and emotional, and I honestly do not know how I would have navigated the process without their guidance and support. Amy and Rob took the time to listen to our needs, understand our situation, answer all of my questions, and help me explore the options that would be the best fit for my husband. They were incredibly knowledgeable, compassionate, patient, and genuinely caring throughout the entire process. What meant the most to me was that I never felt like just another client. They treated our family with kindness and understanding and helped take away so much of the stress and uncertainty that comes with making such an important decision for someone you love. I am so grateful to Amy and Rob for being there for us and for helping us find a place where my husband can receive the care he needs. I would whole heartedly recommend Heartfelt Senior Placement to anyone who is facing the difficult process of finding memory care or senior living for a loved one. Their name truly reflects the way they do business- with heart!Posted on Google![]()
Michelle KellyTrustindex verifies that the original source of the review is Google.
Amy and Rob McCabe are a true joy to work with. They are very knowledgeable about senior care options in the Atlanta area and take the time to learn the specific needs of each client. Amy helped me find respite care for my 89 year old mother after a fall and stay at the hospital and a SNF. Amy is truly interested in finding the best fit for your loved one. She is not a pushy sales person - she definitely cares about her clients and it shows in her approach and great communication.Posted on Google![]()
Laurie McKenneyTrustindex verifies that the original source of the review is Google.
Heartfelt Senior Placement was amazing! The McCabes were knowledgeable, professional and caring. We were looking for a memory care “home” for our Mom. The first thing Amy did was ask questions about what was most important to us. She was able to find several places that met our criteria. The McCabes were right beside us, every step we took, at the locations we chose to tour. Amy assisted us in asking the right questions and pointing out important things for us to think about. We can tell you our Mom loves the home we chose for her! We honestly do not think we could have made this extremely important decision without the McCabes assistance. We most definitely would recommend Heartfelt Senior Placement!Posted on Google![]()
Ben & BeccaTrustindex verifies that the original source of the review is Google.
We could not be more happy with the services provided by Heartfelt Senior Placement! We found ourselves in a situation where we needed to find a home for our mom quickly and thankfully came across the McCabes. They helped us narrow a daunting list down to several great options. They then helped schedule tours at the options and even went on the tours with us, providing very helpful insight and caring guidance into a process that was new to us. We found the perfect place for our mom and she is so happy and thriving there! We are beyond grateful to Heartfelt Senior Placement and highly recommend them!Posted on Google![]()
Gary TellerTrustindex verifies that the original source of the review is Google.
I have worked with Amy for 1 1/2 years. She is a caring, energetic, flexible fount of information and resources relating to personal care.Posted on Google![]()
ronaldo BastosTrustindex verifies that the original source of the review is Google.
Amy at Heartfelt Senior Placement was amazing! She helped my mom relocate from Florida to Georgia and made the whole process so much easier. She was kind, knowledgeable, and always there when we needed her. Highly recommend!Posted on Google![]()
Natalie dTrustindex verifies that the original source of the review is Google.
Our family needed to quickly find a good place to send my elderly dad in hospice care and Amy found a wonderful place where we were thinking he was going to spend his remaining few days. However, his care has been so exceptional that he’s actually getting better and stronger every day. Amy’s experience and knowledge of quality facilities was incredibly valuable to our family.Posted on Google![]()
Ann BlaneTrustindex verifies that the original source of the review is Google.
Amy was an answer to prayer. I met her through my son’s business group. She really understood our situation and took the time to line me up with people who really could help us. She found my brother the perfect place- location, budget, appropriate care. She went to every appointment with me. Amy is great to work with; easy to contact, friendly, and helpful. I’ve already shared her name with others. Don’t hesitate to call her.
We Are Here to Support You Every Step of the Way
Our service is completely free for families. Whether you need assisted living, memory care, or a personal care home, we make it easy to find the right care option.
Community & Credentials
Affiliations, Credentials & Community Involvement
Heartfelt Senior Placement is proud to be an active member of trusted local organizations dedicated to serving seniors and their families across North Atlanta.
Serving Area
Senior Placement Services Across Metro Atlanta
Heartfelt Senior Placement helps families explore assisted living, memory care, independent living, and personal care home options throughout Metro Atlanta. Depending on the confirmed service area, communities served may include:
- Johns Creek
- Alpharetta
- Roswell
- Sandy Springs
- Milton
- Cumming
- Suwanee
- Duluth
- North Fulton County
- Forsyth County
Availability varies based on the senior’s care needs, preferred location, budget, and community openings.
About SB439
What SB439 means for Heartfelt Senior Placement
At Heartfelt Senior Placement, we have always believed that families deserve honest, transparent guidance when making one of life's most important decisions. SB 439 reinforces those same values by establishing clear standards for referral agencies throughout Georgia.
What this means for the families we serve:
You'll receive clear information about our role in the placement process. You'll understand how we work with senior living communities and when referral fees may apply. You can feel confident that our recommendations are based on finding the best fit for your loved one's needs, with greater transparency throughout the placement journey.
What this means for our community partners:
We are committed to complying with all disclosure and documentation requirements under SB 439. We value ethical, transparent relationships with hospitals, rehabilitation centers, physicians, social workers, case managers, and senior living communities. Our goal remains the same: helping seniors and their families find safe, appropriate care while making the transition as smooth as possible.
At Heartfelt Senior Placement, compliance with SB 439 isn't just about following the law—it's about continuing to provide compassionate, trustworthy service with integrity and professionalism. We welcome any questions about the legislation and are happy to explain how it supports a more transparent and accountable referral process for everyone involved.
Need Help Finding the Right Senior Living Community?
You do not have to compare every senior living option in Metro Atlanta alone. Whether your family is planning ahead, responding to a recent change, or facing an urgent decision, Heartfelt Senior Placement is here to listen, explain your options, and help you move forward.
Get In Touch With Heartfelt Senior Placement
Have questions about senior care options? Fill out the form and we'll get back to you shortly - our guidance is always free for families.
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