About Heartfelt Senior Placement
Finding the right senior living option for someone you love can feel overwhelming, especially when care needs change quickly or a family is unsure where to begin.
Who We Are
Helping Families Navigate Senior Living with Heart
Heartfelt Senior Placement helps families explore private-pay senior living options throughout Metro Atlanta, including assisted living, memory care, independent living, and personal care homes. We take time to understand each family’s situation and provide personal guidance throughout the placement process. Our service is provided at no cost to families.
Heartfelt Senior Placement was built around the simple belief that families deserve honest, compassionate support when making one of life’s most important decisions.
We understand that choosing senior living is about much more than finding an available room. The right option should support your loved one’s care needs while also considering their comfort, safety, personality, lifestyle, preferred location, and budget.
Our role is to help make the process easier to understand. We listen to your concerns, help identify appropriate options, coordinate next steps, and remain available as your family compares communities and prepares for the transition.
Whether you are planning ahead or responding to a recent change, you do not have to navigate the search alone.
Our Founders
Amy McCabe
Amy is an Atlanta native who grew up in south Cobb County and has spent most of her professional career in healthcare recruiting. Her passion for senior care began when her father-in-law needed assistance finding the right senior living community. Experiencing the challenges families face firsthand inspired her to help others navigate the process with confidence and compassion. Amy is passionate about helping families find the right care solutions and giving them peace of mind that their loved ones are safe, supported, and receiving the care they deserve. Amy holds her CSA (Certified Senior Advisor) and CDP (Certified Dementia Practitioner) certifications, and serves as a Parkinson's Foundation Ambassador.
Community & Professional Network
Today, Amy is deeply committed to serving seniors and their families throughout the North Atlanta community. She is the founder of Intentional Networking, a North Atlanta networking group connecting professionals who want to build meaningful business relationships. She hosts a monthly Parkinson’s Support Group and a caregiver support group, both open to the public, and actively volunteers and participates in local events, including the Brew Moon Festival with the Alpharetta Business Association (ABA), the Fit Life Expo, and the Johns Creek Health Expo. She also proudly sponsors multiple teams at Centennial High School and Chattahoochee High School. As an active member of the Greater North Fulton Chamber of Commerce (GNFCC), the Alpharetta Business Association (ABA), and Johns Creek Chamber of Commerce, Amy has built a trusted network of compassionate professionals dedicated to supporting seniors and their families.
Life Outside Work
Outside of work, Amy enjoys spending time outdoors, cooking, and cheering on her favorite football teams — Roll Tide! She lives in the Johns Creek area with her husband, Rob. Her son is in college, and her daughter is a senior in high school. She and Rob have two Boykin Spaniels and a cat.
Our Founders
Rob McCabe
A native Atlantan, Rob grew up in DeKalb County and has spent his career serving others in a variety of roles. From waiting tables as a teenager to providing IT support for more than 25 years, he has always found fulfillment in helping people solve problems and navigate challenges. Rob's passion for senior placement began after his father suffered a fall and needed to relocate. Experiencing firsthand the stress, uncertainty, and urgency of finding the right senior living community inspired him to help other families through the same journey. Today, he is dedicated to making the process less overwhelming by providing compassionate guidance and trusted support every step of the way. Rob holds his CDP (Certified Dementia Practitioner) certification.
Community & Professional Network
Rob is actively involved in the North Atlanta community, volunteering with the Alpharetta Business Association (ABA) at the Brew Moon Festival, the North Fulton Community Charities Food Bank, and other local charitable organizations. He is also a member of Intentional Networking. As a member of the Greater North Fulton Chamber of Commerce (GNFCC), the Alpharetta Business Association (ABA), the Peachtree Corners Business Association, and the DeKalb Senior Provider Network, he has built a strong network of trusted professionals dedicated to serving seniors and their families.
Life Outside Work
When he's not helping clients, Rob enjoys spending time with his family, reading, watching his beloved Atlanta Falcons and Georgia Bulldogs, and hoping the NHL will one day return to Atlanta. He lives in Johns Creek with his wife, two stepchildren, and their two dogs.
Why Heartfelt
Why Families Work with Heartfelt Senior Placement
Choosing the right senior living community is a significant decision. At Heartfelt Senior Placement, families receive compassionate, personalized support from experienced local advisors who are committed to making the search easier, less stressful, and focused on finding the best fit for each loved one’s unique needs.
Personal Attention
Families work directly with people who take time to listen and understand what matters most.
Local Knowledge
Amy and Rob maintain relationships throughout the Metro Atlanta senior-care community and understand the importance of location, availability, and fit.
Support Throughout the Process
Heartfelt Senior Placement helps families move from the initial conversation to exploring options, arranging visits, and preparing for the transition.
No Cost to Families
The service is free to families. Heartfelt Senior Placement may receive a referral fee from a participating senior living community when a placement is completed.
Transparent Guidance
Families deserve to understand Heartfelt Senior Placement’s role, how community relationships work, and when referral fees may apply.
Vision
To be Metro Atlanta’s trusted senior placement advisor, helping families find the right private-pay senior living option with clarity, compassion, and confidence.
Mission
Our mission is to guide families through the senior living placement process with personalized support, local knowledge, and honest communication. We help families explore assisted living, memory care, independent living, and personal care homes based on their loved one’s needs, preferences, location, budget, and timeline.
Community & Credentials
Affiliations, Credentials & Community Involvement
Heartfelt Senior Placement is proud to be an active member of trusted local organizations dedicated to serving seniors and their families across North Atlanta.
Let Our Family Help Yours!
Heartfelt Senior Placement provides senior placement and referral guidance. We do not provide medical, legal, or financial advice. Community services, pricing, availability, and admission requirements are determined by each senior living provider.