
Our Services
At Heartfelt Senior Placement, we are dedicated to helping families find the best care for their senior loved ones. We make it easy to find the right care option, whether assisted living, memory care, independent living, or a personal care home.
Our service is completely free for families, and we are here to support you every step of the way.

About Amy McCabe
Amy is an Atlanta native who grew up in south Cobb County. She has been involved in healthcare recruiting for most of her professional career. After learning about senior placement when her father-in-law needed help, Amy became interested in senior care and how fulfilling it is. She has jumped right in to help her community and hosts a monthly Parkinson’s Support Group, which is open to the public. Amy also volunteers with the ABA for the Brew Moon Festival, had a table at the Fit Life Expo, the Johns Creek Health Expo, and the K9 5k, among others! She also has sponsored multiple teams with Centennial High School and Chattahoochee High School.
As a part of the Greater North Fulton Community Chamber (GNFCC), Senior Resource Alliance of North Atlanta (SRANA), Alpharetta Business Association (ABA), Johns Creek Chamber, and Alpharetta and Roswell Business Builders (ARBB) Amy has a comprehensive network of reliable and friendly professionals who focus on senior care.
She loves what she does now and is passionate about helping families ensure their loved ones are safe.
Amy enjoys the outdoors, cooking and enjoys watching football. She lives in the Johns Creek/Roswell area with her awesome husband, 2 kids, 2 dogs, and 2 cats.
About Rob McCabe
A native Atlantan, Rob grew up in DeKalb County and has served in some capacity for most of his working life. From waiting tables as a teen to working in IT Support for over 25 years, Rob has always had a passion for helping and serving others. When his father needed to relocate after a fall, Rob witnessed firsthand how stressful it can be to drop everything and try to find the right place for a loved one to live. Helping others during this difficult time is incredibly satisfying and fulfilling for Rob.
Rob also volunteers with the ABA for the Brew Moon Festival, the North Fulton Food Bank, and other local charities. As a part of the Greater North Fulton Community Chamber (GNFCC), Senior Resource Alliance of North Atlanta (SRANA), and Alpharetta Business Association (ABA), Rob has cultivated a vast network of like-minded, reliable professionals in the Senior Care industry.
In his free time, Rob enjoys spending time with his family, reading, watching his beloved Falcons and Bulldogs (Roll Tide), and hoping the NHL will finally return to Atlanta. Rob lives in Johns Creek with his wife, two step-children, and two dogs.

Ron B.
"Amy at Heartfelt Senior Placement was amazing! She helped my mom relocate from Florida to Georgia and made the whole process so much easier. She was kind, knowledgeable, and always there when we needed her. Highly recommend!"
Natalie D.
"Our family needed to quickly find a good place to send my elderly dad in hospice care and Amy found a wonderful place where we were thinking he was going to spend his remaining few days. However, his care has been so exceptional that he’s actually getting better and stronger every day. Amy’s experience and knowledge of quality facilities was incredibly valuable to our family."
Ann B.
“Amy was an answer to prayer. I met her through my son’s business group. She really understood our situation and took the time to line me up with people who really could help us. She found my brother the perfect place- location, budget, appropriate care. She went to every appointment with me. Amy is great to work with; easy to contact, friendly, and helpful. I’ve already shared her name with others. Don’t hesitate to call her.”


